Branding check-in
You shared a brand guide with us earlier. Should we use that branding as-is for the new website and LinkedIn content?*
Is the brand guide you sent the most current version, or has anything changed since?
Is there anything in the current branding (colors, fonts, logo usage, visual style) you specifically want to keep untouched?
Anything in the current branding you're open to us refining as part of this project?
Goals & audience
Who is Archer Advisory's ideal client?*
What's the main goal for the new website?*
What makes Archer Advisory different from other accounting/compliance partners for law firms?*
Look & feel
If you had to pick just one word to describe how Archer Advisory should feel online, what would it be?*
Are there any websites — competitors or not — whose look and feel you admire?
Anything visually you want to move away from on the current site?
Current website
What do you like about the current site (archeradvisory.ca)?
What do you dislike, or feel is missing?*
Are there pages or sections that must stay (e.g. specific services, testimonials)?
Content & structure
Should we keep the current service pages (Trust Accounting, Data Analytics, Legal Billing, Workflow Automation) as-is, or revise them?*
Do you want pricing shown, or kept private with a "request a quote" approach?
Any new sections you'd like to add (FAQ, case studies, team bios, resources)?
Leads & contact
Once someone submits the contact form, what's the process? Who follows up, and how fast?*
Do you want the site to integrate with anything (Calendly for booking, a CRM, email tool)?
Brand assets
How to send your files
Please upload logos, photos and any documents to a Google Drive folder and share access with hello@malvec.studio . You don't need to attach anything in this form.
Strategy
What's the main goal for LinkedIn?*
Who should these posts speak to? (Same as your website audience, or different?)*
Do you currently post on LinkedIn? If so, what's worked or fallen flat?
Who will be the "face" of the posts — the company page, a founder, or a mix?
Look & feel
Are there any LinkedIn pages or accounts — in your industry or outside it — whose content style you admire?
Voice & topics
How should Archer sound on LinkedIn — formal and authoritative, approachable and conversational, somewhere in between?*
What topics should we cover? (Compliance tips, industry news, client wins, behind-the-scenes, etc.)*
Any topics, terms or claims we should avoid?
Content sourcing
Is there a regular source of stories or updates (new clients, regulatory changes, milestones) we should check in on monthly?
Who needs to approve posts before they go live, and how much turnaround time should we plan for?
Anything else
Anything else we should know before we start?